![]() In a move that might have helped seal the deal for Gatorade, Jordan prohibited Falk from going back and forth. He thought his client was on that superstar level, and he knew that Coke had more cash than Quaker Oat's Gatorade brand. ![]() His sources told him that Whitney Houston was making $1.8 million and Elton John was being paid more than $2 million by Coke. Written on a cocktail napkin was, "10 years, seven figures per year." Falk was prepared for a bidding war. When Schmidt left Falk that night, he was well aware of what it would take to get Jordan. He knew that his client was reaching iconic status like the Golden Bear. But Falk had just finished reading a story on golfer Jack Nicklaus's marketing deals, most of which were 10-year deals. Schmidt said that he would be willing to commit to Jordan for five years. At a bar, the two started throwing out numbers for securing Jordan's endorsement for Gatorade. ![]() In February 1991, Bill Schmidt, director of sports marketing for Gatorade, and Michael Jordan's agent, David Falk, met in Charlotte, North Carolina, the location of the NBA All-Star Game that year. This is the history of the famous Gatorade "BE LIKE MIKE" campaign. After 25,000 views on the site I thought it would be a good time to bring back one of our posts from last year.Īlot of the younger people that LIKE MIKE might not remember where the "BE LIKE MIKE" slogan came from.īeing "LIKE MIKE" is the inspiration for LIKE MIKE CLOTHING.
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